Enter the Cyber Space Creative Direction
Multi channel marketing campaign to generate interest in cybersecurity before a new product launch. Copy, personas, and domain research provided. Provided a visual direction for the campaign as well as final assets for all relevant platforms.
Deliverables
Moodboards
Visual Direction
Paid Social
Landing Page
Email Template
Role
Design
Developing a visual direction for two brands
There is a gap between expectations and reality in visualizing cybersecurity. We needed to make cybersecurity appealing and exciting as a potential career without being misleading about the work itself.
Assets would run on platforms of two companies for campaign duration. Direction needed to work for both brands.
How do we reference imagery that is appealing to our audience without looking like The Matrix?
How can I convince stakeholders to not just use a lock graphic overlayed on a screen?
Concept Moodboards
From stakeholder presentation
Campaign Research
Internal Personas, Internal Analytics, Customer Journey Map, Competitive Analysis
Campaign Visuals
Graphics
Scale and a sense of expansion were the graphic focus. Cutaways, diverging planes, and opacity create immersive spaces.
Typography
Glitches, pixel effects, and circuitry were referenced in order to imbue a computer like stylization.
Color
A darker color palate and intentional opacity shifts create depth and glow.
